The math
The missed call doesn't bill you. That's why it's expensive.
Here's the arithmetic we use to make the invisible number visible — all four factors from your own answers, so you can argue with any of them.
Four numbers, multiplied
| Factor | Where it comes from |
|---|---|
| New-patient inquiries per week | Your answer — midpoint of the range you pick |
| × estimated miss rate | Conservative lookup keyed to your Coverage Score band |
| × close rate for your practice type | Conservative working assumption, stated in the report |
| × value of one patient relationship | Your answer |
A solo practice with 10 inquiries a week, a score in the "Leaking" band (30% estimated miss), a 25% close rate and a $2,500 average patient: 10 × 4.3 × 30% × 25% × $2,500 ≈ $8,000 a month arriving while your hands were busy. For dental and med spa values the same math runs to five figures. One recovered patient a month typically out-earns the entire fix.
Estimates from your own answers using stated assumptions — labeled that way in every report. The $500 discovery replaces the estimate with a measurement.
Why marketing can't out-spend this
Every ad dollar, directory listing, and five-star review works to make your phone ring — and the mid-procedure window doesn't care. More marketing into an uncovered phone means paying more per ring for the same misses. Cover the window first; every source you already pay for gets better at once.
Run it with your numbers
Three minutes, between patients. Every assumption labeled, every input yours.
Score your coverage